January 18, 2021
Green Incetive For Hotels & Resorts :
Reimburesement of 50% of the certification fee paid, upto 10 lakhs to hotel / wellness resort obtaining Green Building Certification under IGBC / GRIHA / LEED or any such international accredations / certifications as identified by SLEC from time to time.
Gujarat chief minister Vijay Rupani announced new Sustainable Tourism Incentives for Hotels & Resorts sector to promote ecofriendly tourism experience to the travellers and operators. Huge incentives for hotels & resort operators to move towards sustainable operations fully supported by the Gujarat state government and tourism board. Tourism Policy 2021-25’ with a view to develop and augment tourism in a sustainable manner.
While launching the policy, the CM said, “The New Tourism Policy has been framed keeping in mind the mission of ‘Atmanirbhar Bharat’ so as to be ‘Vocal for Local’ thereby boosting local employment. The state is gifted geographically. It has hill resorts, natural attractions, beaches etc in addition to a rich legacy of ancient crafts and civilizations.” Gujarat has the World’s Tallest Statue at Kevadia, Gir National Park, India’s first World Heritage City, World’s Biggest Stadium, India’s first seaplane services, India’s first Blue-Flag certified beach, Seema Darshan, in addition to Somanth, Dwarka, Ambaji etc. These places have been attracting tourists from various parts of India and the world.
Tourists have increased at the rate of 15% CAGR from 2009- 2018 which has crossed the national average of 12%. Gujarat also ranks in the top 10 places for receiving one of the highest numbers of local tourists. The New Tourism Policy 2021-25 encapsulates various aspects like medical tourism, wellness tourism, MICE tourism, adventure and wildlife tourism, coastal and cruise tourism, rural based experience tourism etc. The state government will further provide necessary assistance and co-operation for marketing the products through Digital Media and the TCGL website will provide a platform for the same.
As per the new policy, Gujarat will encourage as well as incentivise the adoption of e-vehicles for the purpose of service in the tourism sector aided by the establishment of charging centres for e-vehicles, while also incentivising projects that receive recognised certification for sustainability.
The state would also focus on following a tourist-centric approach, so that tourists can feel safe and comfortable. For this, it would aim to improve the tourist-host relationship and also establish digital payment interventions at registered hotels and resorts to provide a hassle-free experience. The tourists who would make use of this facility would get a discount of up to Rs 20,000, the policy has stated.
Encouraging the vision of “Vocal for Local”, the state would follow an integrated approach to increase the visibility of products made in India that are unique and less explored and demonstrate the art and culture of Gujarat.
Apart from that, the state would be placing a major focus on the augmentation of the tourist infrastructure, including encouraging the development of facilities and services for tourists reception, while also granting additional financial aid for developing infrastructure at the High Priority Tourism Centres that the state has identified. Moreover, the infrastructure installed in the vicinity of major tourist destinations would also be upgraded or developed, and standard hygiene and sanitation facilities would be installed on the highways that connect to major tourist attractions.
The policy, which came into force on January 1 this year, will remain functional till December 31, 2025.
Tourist infrastructure will also be established under this policy which includes hotels, convention centres etc. The state government will also assist hotels, resorts and tour operators in finding local guides and tourist guides so as to boost local employment. The state government will provide a monthly remuneration of Rs.4000 per month per person for 6 months to the hotel/resort for employing a local tour guide. In previous tourism policy 2015-20 with a primary focus on providing ambient facilities to tourists in Gujarat. More than 441 applications were received for developing tourism units during the said period. Out of this, more than 286 units became operational as commercial units.
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